For the health and happiness of people, Binggrae makes the best customer value.
of bright smiles to share
health and happiness.
in the accomplishment of its work.
We will realize our position as a global
leading company that creates the best
customer value and enriches the world.
Pride
Principles
Customers
To provide the best value for customer.
Quality
To ensure the best quality.
Safety
To keep the principle of safety-first.
Profit
To promote the profit-based growth.
Manpower
To foster personnel with professionalism and teamwork.
Rewards
To reward complying with the performance.
Social Contribution
To implement mutual existence and sharing management.
Organizational Culture
To trust each other and institutionalize innovation.
Binggrae Ideology
a place full of smiles with
a heart of mutual love
Binggrae’s mission embodies the spirit of ‘Binggrae’,
the smile of our nation,
that Dosan Ahn Chang Ho emphasized.
"Why is our society so cold?
we should make the world a place full of smiles
with a heart of mutual love like ‘Binggrae’."
Dosan Ahn Chang Ho was an intellectual
who kindled the national spirit
under the Japanese colonial era.
He used to talk about the value of smile and love.
Sir Dosan classified types of laughter into the
‘Binggrae of a newborn baby’, ‘Binggrae of a young man’,
and ‘Binggrae of an old man,’ and noted that
these were all the types of inborn smile
our nation should have.
Without anxiety, sorrow, admonishment, and cloudiness,
the laughter that comes from the soul is itself ‘Binggrae’.
Mentor Dosan Ahn Chang Ho dreamed of a bright world
where people with bright smiles lived together.
‘Bright Smile’ in the Binggrae mission
also means the smile that mentor Dosan emphasized.
As a contributor that enhances customer’s health and
happiness, Binggrae wants to give joy and pleasant smile
to the customer’s of Korea through good products.
We want to pursue the same dream that Dosan had.
