We will become a messenger
of bright smiles to share
health and happiness.
Binggrae is a company filled with joy
in the accomplishment of its work.
We will realize our position as a global
leading company that creates the best
customer value and enriches the world.
To provide the best value for customer.
To ensure the best quality.
To keep the principle of safety-first.
To promote the profit-based growth.
To foster personnel with professionalism and teamwork.
To reward complying with the performance.
To implement mutual existence and sharing management.
To trust each other and institutionalize innovation.
"We should make the world a place full of smiles with a heart of mutual love"
-Dosan Ahn Chang Ho
Binggrae’s mission embodies the spirit of ‘Binggrae’,
the smile of our nation,
that Dosan Ahn Chang Ho emphasized.
"Why is our society so cold?
we should make the world a place full of smiles
with a heart of mutual love like ‘Binggrae’."
Dosan Ahn Chang Ho was an intellectual
who kindled the national spirit
under the Japanese colonial era.
He used to talk about the value of smile and love.
Sir Dosan classified types of laughter into the
‘Binggrae of a newborn baby’, ‘Binggrae of a young man’,
and ‘Binggrae of an old man,’ and noted that
these were all the types of inborn smile
our nation should have.
Without anxiety, sorrow, admonishment, and cloudiness,
the laughter that comes from the soul is itself ‘Binggrae’.
Mentor Dosan Ahn Chang Ho dreamed of a bright world
where people with bright smiles lived together.
‘Bright Smile’ in the Binggrae mission
also means the smile that mentor Dosan emphasized.
As a contributor that enhances customer’s health and
happiness, Binggrae wants to give joy and pleasant smile
to the customer’s of Korea through good products.
We want to pursue the same dream that Dosan had.