For health and happiness of people, Binggrae is making the best customer value.
- A messenger of bright smile to share health and happiness
- To create the best customer value and to implement the global leading corporation to rich the world as a company full of joy and fruit of working.
To provide the best value for customer.
To ensure the best quality.
To keep the principle of safety-first.
To promote the profit-based growth.
To foster personnel with professionalism and teamwork.
To reward complying with the performance.
To implement mutual existence and sharing management.
To trust each other and institutionalize innovation.