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Binggrae took its first stride to a food company back in 1969 when the Korean was about to bud as
an industrial country. Starting as a dairy company offering fresh milk and ice cream, Binggrae soon
had introduced fresh milk-blended ice cream and drinks including Together and Banana Flavoured
Milk which have since positioned as no.1 brand in each category and still loved by local consumers.
By signing franchise agreement with a global yogurt company Sodima SAS, Binggrae has initiated
creamy spoonable type yogurt business and introduced Yoplait in technically lagging Korean dairy
market then prevailed by diluted drinking yogurt. |
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Opened Kimhae plant manufacturing ice cream and fresh dairy products |
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Singed Yoplait franchise agreement with Sodima SAS |
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Opened Donong II plant |
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Listed in the Korean stock market |
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Started yogurt business |
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Introduced Banana Flavoured Milk, bottled in a patent plastic jar |
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Introduced Together, Korean first fresh milk blended ice cream |
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Opened Donong I plant |
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Signed a technical cooperation agreement with Foremost-McKesson |
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Changed the company name to Daeil Dairy Co. Ltd. |
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Daeil Co. Ltd. established |
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The past years from early 80's and mid 90's saw Binggrae building a foothold for general food
company through diversification and expansion in its business scope. Binggrae expanded its
presence
in the local food industry across ramen and confectionary and well received by local
consumers as a
quality F&B company. |
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Introduced Choco Gio, |
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Signed a franchise agreement with a Japanese confectionary company, Sun Merry |
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Expanded Nonsan plant |
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Bought a dairy product line of a local food company and its Nonsan plant, Jinro |
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Officially sponsored a national industrial exhibition, Daejeon Expo |
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Officially sponsored the1988 Seoul Summer Olympic Games |
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Opened R&D |
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Opened Kawngju plant in Seoul vicinity to manufacture yogurt, snack and ramen |
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Entered noodle business by introducing Urigip Ramen fortified with Vitamin E |
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Signed a technical cooperation agreement on noodle (or Ramen) with Nissin Food,
a Japanese food company |
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Launched Yoplait |
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Changed the company name to Binggrae |
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Innovation centered on consumer satisfaction was a major source of growth momentum.
Customer-responsive marketing strengths coupled with R&D conspired to position Binggrae as
a potential
leader of Korean food industry. In parallel, our awareness of the fundamental importance
of
consumer satisfaction motivated us to go well beyond compliance with regulatory requirements
in
a large
number of areas. |
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Introduced 5n Capsule Milk, vitamins fortified premium milk |
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Yoplait and Together both recognized as the no. 1 brands by the Korea
Management
Association |
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Banana Flavoured Milk recognized as a product of the 20th century in Korea |
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Launched Spicy Soya Ramen fried in pure soybean oil, replacing argument palm
oil |
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Diversified business lines by launching frozen kyoja and noodles |
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Implemented HACCP system across dairy-based drink product line certified by the
Korea Food and Drug Administration |
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Implemented ISO 9001 standard certified by the Korea Productivity Centre |
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Launched Doctor Capsule, introducing a revolutionary type of drinking yogurt
containing patent encapsulated pro bacteria |
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Launched a healthier instant noodle free from MSG, New Myun |
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We have now entered a new phase in our history filled with the spirit of innovation and challenges.
Business restructuring accompanied by rationalization and withdrawals from noodle business has
built the new Binggrae to clearly focus on the core strengths and transparent management.
We have
posted sales growth in good shape strongly backed by strengths defining the new
Binggrae -
a focus
on our market, nation-wide presence and unrivalled brand equity.
Binggrae is committed to Deliver a Bright Smile to our customers, shareholders and employees
through
delivering healthier product, profit and performance.
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Open and aboveboard management Awards (KAIA) |
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Winner of Ethical Management Award, Social Responsibilities category (NIMA) |
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Selected as a company with Excellent Labor-Management Relations
(the Ministry of Labor) |
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Declared company's New Vision |
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Entered senior meal delivery business (Yedam) |
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Awared with Ethical Management (KABE) |
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Entered 'Self-Storage' business |
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Winner of Customer Satisfaction Management (Ice cream products, The Korea Economy Daily) |
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Launched Premium Ice cream line, Cledor |
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Korea Management Awards (KMA) |
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National Customer Satisfation Index (NCSI), ranked at 1st (Dairy Product) |
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Selected as KODI & KOGI |
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Closed noodle business |
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Held the Vision of the New Millennium, a proclamation ceremony |
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Selected as distinguished company in new relations between labor and capital |
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Recognized as the Excellent Labor-Management Relations |
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Oracle ERP go-live |
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